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A modern psychometric assessment of personality. Can be administered online and via paper and pencil for recruitment/selection, development and career guidance.

Identity for Education


Test Duration

30-40 Minutes + administration time

Languages
English
Traditional and Simplified Chinese will be available soon

Why PSYASIA?
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Introduction
Identity is a self perception questionnaire that measures important individual differences between how people prefer to behave in a workplace setting. It was developed specifically for the world of work and is supported by robust research proving its effectiveness for use in many areas of business and personal development.

Developed to be the most comprehensive personality assessment tool, Identity measures 36 Primary Scales – which are specific areas of personality related to the world of work. It is fully validated for making sensitive selection decisions and found to be more predictive of leadership performance than even ability tests or interviews.

Identity scales
Identity has been developed to measure 36 specific areas of personality related to the world of work:

  • Social Presence
  • Direct
  • Influence
  • Open
  • Independent
  • Modesty
  • Group Affiliation
  • Consultative
  • Psychological
  • Empathy
  • Adaptability
  • Theoretical
  • Rational
  • Creative
  • Critical
  • Foresight
  • Systematic
  • Completing
  • Multi-tasking
  • Variety Seeking
  • Protocol Following
  • Control
  • Need to Win
  • Determined
  • Decisive
  • Risk Taking
  • Self Potency
  • General Anxiety
  • Specific Anxiety
  • Self Assured
  • Resilience
  • Positive
  • Self protecting
  • Social Desirability
  • Self reviewing
  • Reflective

Note that each scale's meaning is explained in detail in the technical manual.

Identity reports
Reports draw and narrate scores on each of these scales under the headings of:

• People and communication
Influencing, leadership, team-working

• Intellectual judgment
Decision-making, change

• Task orientation and drive
Organisation, dealing with pressure, motivation

Style scales
In addition to these scales, Identity uses 4 style scales to assess how objectively the respondent has completed the questionnaire.

Derived scales
Identity also reports on derived scales such as learning orientation, team-roles and Jungian Type.

interpretative report

Team Role Profile

Learning Style

Identity's Range of Application
Identity was designed with individuals and organisations in mind and therefore effectively serves a wide range of applications. Here are some of the areas in which Identity has been usefully applied, although its use is by no means limited to these applications:

1. SELECTION

  • Screening
  • Competency Based Interviews
  • Assessment Centres

2. TRAINING & DEVELOPMENT

  • General Development
  • Leadership Development
  • Mentoring & Coaching
  • Development Centres
  • Team Working Development
  • Career Counselling
  • Identity Reports to Support Training Courses & Development
  • Workshops

Advantages of Identity

Provides a wealth of useful information in a short space of time Identity provides a great deal of useful information clearly related to work competence. It is a fast and efficient way to extrapolate information and to understand an individual’s work behaviours and preferences, without needing protracted interviews or other lengthy measures.

Objective in nature Outputs from Identity are objective in the sense that they are obtained using a robust and valid instrument that is administered via a standardised procedure.

More accurate picture of a person Related to the above point, the Identity model of personality has been developed rigorously using psychological knowledge. Everyday models of how people behave tend to be formed on the basis of simpler, broader interpersonal perceptions that we tend to make of people during social encounters.

Relative measurements As Identity scores are compared with a large professional group, the measurements are relative to other people.

Related to work performance Part of the research undertaken to justify the validity of Identity focuses on real behaviour in the workplace. This research demonstrates that the profile not only provides an accurate picture of how people behave, but also how this is related to performance, leadership style, role in a team, etc.

Fairness & Equity Identity provides a platform for candidates to demonstrate a wider range of qualities and attributes. Some of these cannot always be measured by other means and may not be evident at interview.

Fast and Precise Identity was developed to be one of the most versatile and comprehensive personality tools available. It provides the sharpest and most concise measurement of personality, yet still only takes 20 to 30 minutes to complete. Understanding and feedback is easier than with other questionnaires because Identity scale labels relate directly to the meaning of the scale.

Online and offline administration Identity can be administered online or using traditional paper-and-pencil methodology.

Competitively priced Identity costs HK$488/SG$88 for those with online accounts and HK$788/SG$140 if using our fast bureau service instead. Online accounts are free and can be setup within a day for those who meet the competence requirements above and who make an initial purchase of 10 credits or more. A set-up fee of HK$500/SG$100 applies if initial purchase is less than 10 credits. PsyAsia distributes Identity Asia-wide; we accept HK$, SG$, RMB, EURO, AU$, US$ and GBP.

NOTE: PSYASIA INTERNATIONAL IS PASSIONATE ABOUT EDUCATION! WE THEREFORE OFFER SPECIAL PRICING WITH SIGNIFICANT DISCOUNTS FOR EDUCATIONAL INSTITUTIONS. PLEASE CONTACT US FOR DETAILS.

 

Identity Benefits

 

Qualifications Required

In order to use Identity competently, you must be appropriately trained. To be a qualified user for Identity, you need to have undergone PsyAsia’s Identity accreditation workshop or hold the BPS Level B Certificate of Competence in Occupational Testing (also offered by PsyAsia) or an international equivalent. Alternatively, if you have certification in a similar test and can prove your competence, you may convert to Identity without further training. Alternatively, please consider using our Psychologist-on-Call™ Service.

Contact a Consultant Now

PsyAsia International has a history of excellence in customer care and support. Please feel free to contact us via any of the following methods for a prompt response.

PsyAsia SUPPORT/KNOWLEDGEBASE

Visit our online support centre which contains frequently asked questions, a knowledgebase, a document download store and a trouble-shooting facility as well as email contact links.

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Hong Kong Hong Kong: (+852) 8200 6005

Singapore Singapore: (+65) 6329 9629


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Identity for Education